Today we had a visitor in one of our MU communications classes, who provided us with an extremely insightful lecture on marketing and Internal PR. She works for a major fortune 500 company, and is currently working on a 40 million dollar project. One of her main objectives was to be able to communicate with almost 30,000 employees across the globe. Only about half of those employees actually worked in the U.S., with other large numbers of them in China, Europe, South America, and Africa.
This inspired our group to write a blog post on the importance of group leadership in a cross-cultural environment. Working with different cultures can be extremely difficult due to customs, cultural perceptions, stereotypes, and the possibility of offending someone of a different culture. The article “Cross Cultural Leadership” by John Frost and Mark Walker, as featured in Engineering Management explains that “many core leadership attributes will set you in good stead anywhere in the world (for example, honesty, trustworthiness, decisiveness, intelligence, positivity, being a good communicator)” (Frost, Walker , 2007).
In addition to these core values a good leader must hold, there are 6 Ideas that Frost and Walker suggest when working in a cross-cultural environment.
1. Prepare – one of the most important things you can do is prepare for a situation where you may have been unfamiliar. For example, if you are traveling to Japan for a meeting, it would be wise to learn as much as you can about the culture, and what you have to do to have positive perceptions from others. Another idea is to prepare yourself to be tolerant of ambiguous situations, where you should be learning as much as you can about the situation
2. Preserve – Frost and Walker stress how important it is to keep empathy for others in situations where their needs and desires may be different from yours. There will most likely be some differences in any type of cross communication, so keeping doors open to their values and ways will keep you in a positive light.
3. Research, Respect, Understand – Just like in the first category, researching the culture you are about to be working with will make it more likely for positive interaction than not knowing anything. This section also talks about reaching out to find a mentor who may be able to guide you through this research, so that you will do it in the most transparent way possible. For example, if you are going to Europe, try to find someone in your company who might have visited or may know something about the location before you go.
4. Don’t substitute technology for face-to-face interaction. This was an important point that we learned from the marketing director today in class. She worked on implementing a global closed circuit television broadcast for the entire corporation, but it did not go over as well in each country. The C.E.O. was still expected to visit the global locations, and his face-to-face time was most highly respected in China.
5. Be aware - Frost and Walker really stress the importance of self-awareness, especially to your own strengths and weaknesses. Challenging yourself in situations that may be more out of your reach can be beneficial to yourself, but can also get you in trouble if your communication is not effective enough. Use your strengths when you can, and work on your weaknesses in your own time.
Source:
Frost, J., & Walker, M. (2007). Cross cultural leadership. Engineering Management, 17(3), 27-29. doi:10.1049/em:20070303.